Product Design

We feel that it is essential to keep the client central to the decision-making process throughout product design. As we imagine the final result, we picture the consumer desiring, purchasing and using the product, which allows us to focus on the ideal design approach. Competitor research, assessing the most appropriate manufacturing technology and brand identity are paramount in driving the subsequent design.

Creative direction

Our highly experienced Industrial Designers strive to achieve the winning look for your product. Using sketch work, the team relish creating exciting, appealing, new products which will delight the end customer and client alike. Selected designs can be preliminarily modelled in the computer using 3D CAD, enabling the design to be viewed from any angle. Innovative problem-solving with patentable solutions to protect your investment are fundamental to this phase.

Refining the design

As the design becomes more refined, greater detail is incorporated, which necessitates understanding the requirements of manufacturing, assembly and the function of the final product. The latest 3D CAD systems allow us to accurately model complex appearance surfaces and ensure that moulding requirements are met. Photo-realistic images can be rendered for advance marketing initiatives or colour and graphics selection. Using the data developed we can acquire accurate costings for tooling or fabrication from our extensive network of reputable suppliers from Europe and the Far East.